Optimize Your Online Presence to Attract Top Healthcare Talent

With widespread professional shortages, it’s clear that we are in the midst of a global war for healthcare talent. On the one hand, you have mass quantities of baby boomers retiring and leaving the workforce, combined with the relatively small size of generation X. On the other hand, organizations are looking forward to the upcoming generation of millennials to fill their employment needs.

Right now, there are shortages facing the healthcare industry when it comes to nurses, physicians, pharmacists, Allied Health and more. However, because baby boomers are retiring, the demand for healthcare services is expected to increase exponentially, as citizens are generally living longer.

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Today’s healthcare industry is more consumer-oriented than ever as a result of landmark regulatory and technological changes; numerous analysts have predicted that the healthcare industry will be the fastest-growing segment of the economy over the next ten years and will account for at least three out of every ten new jobs created.

While the future of healthcare looks bright, yet uncertain, the industry is somewhat archaic when it comes to recruiting and talent management. That isn’t to say that all healthcare organizations struggle with recruiting, but few have mastered the critical 21st century recruiting strategies that achieve phenomenal success. In this blog, we’ll go over some of the key 21st century strategies your business can use to attract the best talent and make talent management a priority.

Communicate Your Employer Brand, Differentiators and Value to Attract Top Healthcare Talent

Building the next dream team starts with attracting not just the talent you want, but the talent your organization needs to move forward. When you have the right people on your team and the wrong people off the team, your company can make the leap from good to great. Even if you discover the right direction, your business can’t reach it’s full potential with the wrong people. Without great people, a great vision doesn’t get you very far.

The challenge is that the best talent is often the most elusive–something especially true for the healthcare industry. With so many organizations looking for new hires, potential candidates have nearly endless places to choose from, making it more difficult to attract certain employees. Moreover, any candidate can use the internet to compare opportunities, so showing your company’s value upfront is critical.

Your employer brand is one of your greatest assets for attracting new employees. Every workplace has characteristics and qualities that make it unique and positive. When candidates research what it’s like to work for your company online, they should find a strong employer brand, company culture and set of core values. When prospects see that your company has a strong brand and positive workplace environment, they’re much more likely to want to work for you and can gain a better understanding of whether or not they’d be the right fit.

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Optimize Your Company’s Digital Assets to Entice Healthcare Job Seekers

Top Talent Trends: 2016 - Infographic

Top business owners and hiring managers build and nurture a highly qualified pool of healthcare candidates to source from when the need arises. When there isn’t enough time or there aren’t enough resources to do this, however, many companies choose to work with a recruiting firm to manage the process. Regardless of who manages your hiring process, you can use your online reputation to attract and retain healthcare talent, which includes social media, review sites, your company website and blog. We show you the most important elements to optimize below.


Utilizing Social Media Profiles

Social media is another way of communicating your company’s value. When you provide an experience worthy of a referral, customers and patients may begin reviewing your company here, which can either be an opportunity or a setback, depending on the quality of service you provide. These reviews are essentially free testimonials, assuming they are positive, that you can leverage to entice prospects to work for your company.

You can also use social media to show off your workplace and company culture. By regularly posting photos of your office space, brainstorming sessions, company events and personal profiles about employees, you can give people a window into what it’s like to work for your company. With a behind the scenes glimpse of your business, candidate can feel like they’ve seen first-hand the type of company they might be working for. When people feel like they know what they’re getting themselves into, it’s much less of a gamble to apply for a job at a new company.


Monitoring and Engaging with Third-Party Review Sites

Along with social media, customers and former employees can rate, review and share their opinions of your company on other websites like Google and Glassdoor. It’s best to carefully monitor review sites to see what people are saying about you and your company. If there are any negative reviews, the best course of action is to respond respectively and show that you care about your employees and clients.

To build up your profile of reviews, you can ask current employees to write about their experience at your company on Glassdoor. When future candidates are searching for information on your company, the hope is that there are glowing personal accounts from current and former employees.


Use Your Corporate Website as a Tool to Attract Healthcare Talent

Optimizing your corporate site should be a top priority because, oftentimes, it’s the first place job seekers go to learn more about your company. When you invest in a professionally designed site and actually build it out with carefully curated content, you can clearly communicate your mission, values, contact information and service offerings. It’s also a best practice to help candidate learn as much as possible about your staff.

To do this, you can create an “About Us” page with leadership and team bios. If you company is small, you can create a bio for every employee. Bios add a necessary human element to your company site and help candidates gain an understanding of what type of people fit in on your team.


Create an Informative Company Blog to Attract More Healthcare Candidates

Creating a company blog can help draw more attention to your company in two ways. First, by creating informative articles that address the needs, concerns and pain points of the candidates you are trying to attract, you can establish your business as a thought leader within the healthcare space. Top talent tends to want to work for leading companies and creating high quality content is one of the best ways to build up the perspective that your company is a leader.

Second, creating blog posts increases your company’s chances of being found in search results. Every time you publish a blog post, you create a new web page that appears in Google, Bing and Yahoo search engine results. You can think of every new blog as another chance to be found. You can use your blog to share everything from insights and news trends to company information and product updates.

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